雅思口语话题语料积累：Advertisements

　　虽然Part1的简单对话是雅思口语中的基础环节，但是仍然有很多同学在准备的时候，会出现对话题不熟悉、素材匮乏的情况，面对一些题目不知道该说什么，肚子里没有货。因此我们开通这个板块，和大家分享Part1当季新题中可以实际用到的素材，帮助大家拓展话题词，熟悉语料。下面新航道小编就为大家介绍一些雅思口语话题资料，希望对大家有一定的帮助。

　　必备表达

　　在这一部分，我们会按照词性分类：名词、动词和形容词部分，分别给出大家一些与话题“Advertisements”相关的词汇和短语，并同时提供相应的例句，让大家能够更好的掌握相关的用法。

　　名词部分

　　Commercials (电视插播的)商业广告

　　Pre-roll ads (视频前的)预播广告

　　Pop-up ads 弹出式广告

　　Public service ads 公益广告

　　Outdoor billboards 户外广告牌

　　Transit advertising 公交广告

　　Flyers and leaflets 广告传单

　　例句

　　There are many kinds of advertisements that I inevitably watch every day, like TV commercials inserted in a reality show, pre-roll ads that I have to watch before a video and public service ads when I’m taking subway.

　　动词部分

　　Bombard轰炸

　　haunt 困扰

　　例句

　　Nowadays, we’re bombarded with advertisements no matter where we are. There are outdoor billboards when we’re driving on the highway, people handing out flyers and leaflet to us when we’re walking on the street. On the internet, ads can be shown to us in any conceivable way. So, I guess the right question should be: where can we not be haunted by ads?

　　形容词部分

　　Repetitive 重复的

　　deliberate 故意的

　　intriguing 有趣的

　　例句

　　Normally, I don’t like advertisements; I find them boring and repetitive. So, instead of watching the whole thing, I deliberately focus my attention elsewhere when an ad is being played. Only occasionally do I find certain ads intriguing and that are worth my time.

　　高维思路

　　在这一部分，我们会给出一些词汇和例句的进阶语料，大家在语料中除了会学到一些和话题相关的表达之外，也会从中得到一些较为抽象的观点，从而达到语言和思维合二为一的境界。

　　进阶表达

　　Drawbacks of ads:

　　Misleads consumers 误导消费者

　　Raises the cost of products and services 提高成本

　　Manipulates people to spend outside of their purchasing allowance 控制人们超出预支

　　思路导航

　　目前存在的可能情况是大多数广告都是在误导消费者。他们以增加销售额为目标，展示了他们产品的美好前景。实际上，他们的产品质量很差。此外，广告提高了在媒体上大力宣传的产品和服务的成本。我知道我在这些商品或服务上的花费将超出我的预期。更重要的是，商家试图通过在广告中宣传某种生活方式来操纵我们在他们的购买补贴之外进行消费。

　　例句

　　Well, I can hardly remember a time I was swayed by an ad. I think most of the ads are trying to mislead consumers. They present a very rosy picture of their products with the object of increasing their sales. In reality, their item is of inferior quality. Besides, ads raise the cost of products and services that are heavily promoted on the media. I know that I will spend more than I’m supposed on such goods or services. What’s more, businesses try to manipulates us to spend outside of their purchasing allowance by promoting a certain lifestyle in an ad. For example, they always try to link a luxury brand to success making consumers feel that they have to buy it to be seen as being highly successful. Such goods cost more than ordinary people can afford.

　　高分答案

　　1) What kinds of advertisements do you watch?

　　I often watch the advertisements on instagram and youtube where I watch some for clothing and makeup. Big data has helped digital marketers to carry targeted advertisements.

　　2) Where can you see advertisements?

　　Advertising is here, there and everywhere. I can see advertisements in different types such as flyers and banners on the streets or printed ones on magazines, newspaper or online advertisements on social media.

　　3) Have you ever bought something because of its advertisement?

　　Yes, sure. Off the top of my head, I can think of a gopro camera that I saw online last year. I looked up some reviews and then bought it, but I wouldn't have known about it if it weren't for the ad.

　　4) Do you watch advertisements from the beginning to the end?

　　I rarely watch an ad from the beginning to the end, unless it's the product that my favorite idol stands for, or the story of the advertisement is very interesting. I usually skip this advertisement after reading the product introduction.